The Courage Matrix™ In Practise
Let’s make this come alive with a practical example: Fear of Flying
You want to visit family abroad. Or take the dream trip that’s been on your list for years. But just the thought of boarding a plane makes your chest tighten, your hands sweat, your mind spiral. You freeze.
Fear: High
Drive: Low (or disconnected from your Why and guided by Fear)
This is Paralysis on The Courage Matrix™
Your system isn’t glitching, it’s protecting you. From a neuroscience perspective, this is classic BIS activation (Behavioral Inhibition System). The amygdala, your brain’s emotional alarm center, detects the perceived threat (flying), and triggers cortisol release — the stress hormone.
Your brain-body system says:
And so, you freeze. Avoid. Overthink. Procrastinate. Cancel the trip.
The Courage Matrix™ helps you pause and ask:
Where am I right now, emotionally, mentally, physiologically?
Is fear running the show?
Am I connected to my deeper Why or just reacting to discomfort?
It gives you a language and a visual anchor to normalize the fear response and gently shift toward action — not by pushing through, but by moving with care and clarity.
To help someone move from Paralysis toward Courage, a coach might ask:
What is the fear really saying or trying to protect?
What’s the worst that could happen — and how likely is it?
What’s the deeper reason you want to fly?
When have you done something scary before — and come out okay?
What would a small first step look like?
How would it feel to choose based on your values instead of your fear?
These questions help activate the prefrontal cortex, the brain’s decision-making and meaning-making center. In doing so you gently shift away from the reactive pull of the amygdala.
The key is to crank up the volume on Drive guided by Why, your reason for moving forward. The stronger your connection to freedom, love, growth, adventure, or whatever your Why is, the more your brain shifts out of survival mode… and into meaningful action.
In scientific terms, this is activating the Behavioral Activation System (BAS), the brain’s natural approach system. It helps release dopamine, fueling courage that’s grounded in values instead of panic.
In short:
You’re responding instead of reacting.
Courage doesn’t mean forcing yourself onto a 10-hour flight.
It might mean:
Learning how turbulence actually works
Talking to someone who flies regularly
Booking a short flight first
Visualizing what being there will feel like
Asking someone to travel with you
Practicing calming techniques ahead of time
Each step, guided by your Why, by purpose instead of pressure. It helps shift the system from Paralysis to Courage.